The History
OF HOPTICAL
Hoptical Illusion was inspired by the ancient Egyptian lore of stuffing pillows with hops to elicit mind-bending dreams. Distinguished by the all-seeing eye on the can and tap handle, Hoptical Illusion became a local favorite for its dank, resiny character, and iconic look.
Nearly two decades later, we've introduced two new IPAs – Double Hoptical and Hoptical Haze - that embody the same spirit as the original Hoptical.